Humatica advises Elysian Capital on their investment in Gravity Global

Humatica, the leading private equity specialist advisor for portfolio company organisational effectiveness, has advised Elysian Capital on its investment in Gravity Global.

Gravity Global is a digital marketing business serving a blue-chip customer base of businesses in B2B sectors and complex markets, across a range of industries including software, financial services, aerospace, industrials, pharma and automotive. The business operates from four offices in the UK, coupled with operations in Poland and Spain, as well as having links with an international network of affiliates. The business uses a range of digital marketing strategies to improve brand perception and drive customer demand – assisting its clients with their marketing and strategy as part of a broader digital transformation trend.

Humatica was engaged by Elysian Capital to provide Organisational Due Diligence advice for this transaction.

Andros Payne, Humatica Managing Partner, commented:

“We were pleased to support Elysian Capital with this exciting investment into the leading digital marketing specialist for complex B2B sales. The Elysian team astutely realised early on that people were the critical factor driving success in the business. We wish the management and Elysian great success with this fascinating company.”

Tom Falcon, Elysian Capital Partner, added:

“We have been really impressed by the Gravity team and the immense momentum in the business. Gravity has been highly focused and successful in its target markets and consistently delivers award-winning work. We are really excited to have formed this partnership with Gravity, and excited about our future together.”

The Humatica team was led by Andros Payne, Managing Partner and Manolis Datseris, Senior Manager.

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